The project Dovez To Dál deals with the import/export of cars from abroad. To sell them and offer additional services, including free consultation. (www.doveztodal.cz)
- Start of partnership – April 2018.
- The client claimed free of charge proposal to get help with the business.
- The client’s website urgently needed an optimization.
- The main goal was to start selling, quickly as possible so the project could grow.
- Relatively difficult starting position in a very competitive field (sauto, aaa auto, etc.) with a limited budget.
- + 45 new leads (requests) in the first month of partnership
- We met the client’s expectations & reached the goals
- We performed the campaign in a competitive environment even with a limited budget and put the client’s business into the growth phase.
UPDATE 18. 2. 2019
- To this date, we have managed to rank the main keywords “importing cars from Germany” in the first position in organic search within our SEO campaign.
- The searchability of such a keyword is thousands of people from all over the Czech Republic per month.
- Initial understanding of the concept and studying targeted groups
- Designed custom solution to make our client’s business stand up above competitors in this
- Significant website changes and setting clear form of communication
- Technical optimization of the website
- Keyword analysis
- Campaign structure
- Creating acquisition campaigns in Google Ads
- Remarketing campaigns
- Price optimization after launching campaigns
- Evaluation and measurement, including regular reporting to the client
COMMUNICATION AND REPORTING
In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outersegment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.
An example of a summary report, which we prepare at the end of each month for all our clients.
Sample of a interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.