The project Maxidodavky.cz is originally operating under Virtual Market, s.r.o. They initially provide van rental services in Brno and its surroundings.
- Start of partnership – September 2017.
- The client stagnated on Google’s organic unpaid results for main keywords.
- The paid search had relatively high value in this field, so from this perspective, the investment into SEO campaigns was a must for getting the website traffic.
- The goal was to develop a solution to grow local website awareness and better search results using SEO.
- We managed to perform at the top of searching results for targeted keywords in the local area, including map results.
- We overtook the leading site in organic search results within three months with our “microsite”.
- Entire prepotency of the first page of Google search results.
- PPC – AdWords campaigns, 1st organic position for micro-site, 4th organic position for the original website and 1st position in maps.
Firstly, we made sure the actual website is properly analyzed; after that, we formed suggestions within the on-page SEO. Throughout analyzing several realizations appeared:
- So-called “black-hat SEO” techniques were performed on the website that violates Google Terms of Service.
(Google webmaster guidelines).
- We also found thousands of inappropriate links attached to the website from unknown sources.
- The website stagnated in both local search and Google maps.
- local keyword analysis,
- “lead generation” microsite construction on a brand new domain,
- content & structure creation using keyword analysis,
- copywriting services using keyword analysis,
- “On-page” web optimization (technical SEO),
- GMB optimization (Google My Business),
- launching link-building activities to be better positioned within the search results (+ additional, work including backlinks, quoting, mentions and reviews production),
- regular evaluation of complete activities, further measurements, and reporting.
COMMUNICATION AND REPORTING
In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outersegment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.
An example of a summary report, which we prepare at the end of each month for all our clients.
Sample of a interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.