Contents

STARTING POSITION

The project Maxidodavky.cz is originally operating under Virtual Market, s.r.o. They initially provide van rental services in Brno and its surroundings.

  • Start of partnership – September 2017.
  • The client stagnated on Google’s organic unpaid results for main keywords.
  • The paid search had relatively high value in this field, so from this perspective, the investment into SEO campaigns was a must for getting the website traffic.
  • The goal was to develop a solution to grow local website awareness and better search results using SEO. 

RESULTS

 
Comparison of positions in the Google search engine compared to the beginning of partnership.
  • We managed to perform at the top of searching results for targeted keywords in the local area, including map results.
  • We overtook the leading site in organic search results within three months with our “microsite”.
  • Entire prepotency of the first page of Google search results.
  • PPC – AdWords campaigns, 1st organic position for micro-site, 4th organic position for the original website and 1st position in maps.

PROCESS

Firstly, we made sure the actual website is properly analyzed; after that, we formed suggestions within the on-page SEO. Throughout analyzing several realizations appeared:

  • So-called “black-hat SEO” techniques were performed on the website that violates Google Terms of Service.
    (Google webmaster guidelines).
  • We also found thousands of inappropriate links attached to the website from unknown sources.
  • The website stagnated in both local search and Google maps.
We suggested developing a brand new microsite rather than continue link building activities on the current website. So, later on, our client could benefit from the first placement positions of two properly structured websites and grow traffic organically.
 
The project strategy included:
  • local keyword analysis,
  • “lead generation” microsite construction on a brand new domain,
  • content & structure creation using keyword analysis,
  • copywriting services using keyword analysis,
  • “On-page” web optimization (technical SEO),
  • GMB optimization (Google My Business),
  • launching link-building activities to be better positioned within the search results (+ additional, work including backlinks, quoting, mentions and reviews production),
  • regular evaluation of complete activities, further measurements, and reporting.
Demonstration of a new "micro-site" on a clean domain, which we created for the client.

COMMUNICATION AND REPORTING

In our opinion, communication is a crucial aspect of a well-functioning partnership. Besides the monthly reports, we meet in person to plan additional activities and discuss further details. In communication, we strive to be your partner rather than just a service provider, better said – an outersegment of the company representing the marketing department. Working with us ultimately adds value to your business; cooperating with skilled marketers will bring you nothing but success.

An example of a summary report, which we prepare at the end of each month for all our clients.

Sample of a interactive “live” overview, which we prepare for our clients (especially e-shops) in GDS.